Do you believe you need a weight loss program? If you do, consider this first.

A new report from the Federal Trade Commission (FTC) finds that many weight-loss ads need some toning.

The review of 300 ads that ran during 2001 found that many made claims promising more than the product or service could likely deliver. The ads often boasted ÒmiraculousÓ results Ñ quick, easy and effective weight loss Ñ while ignoring and often contradicting the basic tenets of successful weight loss and weight maintenance Ñ calorie reduction and exercise. Many ads lacked scientific evidence to support their performance claims, instead using misleading consumer testimonials and expert endorsements and other deceptive techniques to bolster the credibility of their products.

And, the report found, the use of exaggerated weight-loss claims is on the rise.

In choosing which weight loss program is right for you, visit several web sites so you can compare the features and benefits of the different weight loss programs.